Business Communications

Aviation GSE: Print media

Back of Business Card Redesign (crop marks included)

As Marketing Lead at Aviation GSE involved a great deal of rebranding through design. The company wanted a new look using their original colours of black, white and red. It was a basic scheme that needed a fresh new look.

The first to be redesigned were their product specification sheets, especially since they were starting off the summer with a new equipment line. I also redesigned company letterhead, forms, brochures and digital media assets in the form of email marketing.

The below are a few examples of my work:

Disclaimer: All communications material displayed are intellectual property of Aviation GSE and Husain Holdings Inc. Any reproduction or re-publication  of ANY  material displayed here (in part or in full) will be considered infringement of Intellectual Property rights of Aviation GSE and Husain Holdings Inc.

New Brochure design for distribution at Industry events and trade shows

I was also responsible for maintaining the AviationGSE website. Which involved an interactive Product Catalogue, Regular Blog posts, and a careers page.


Aviation GSE- Company Website


This ongoing project is a huge responsibility that has built up my knowledge of WordPress Plugins and HTML/CSS.

In addition to revising and updating all copy, I have restructured the website to update a product catalogue (via Woocommerce plugin) in a way that is accessible for us, user-friendly for the prospective customer and trackable (using Google Tag Manager) for future online marketing initiatives. I’ve also setup a Careers page as part of Aviation GSE’s recruitment Strategy (using Job Manager plugin).

The site is also very interactive with  project slideshows (via RevolutionSlider Plugin) and Live Chat (Olark Plugin) options to help our representatives convert viewers through the marketing-sales funnel. All of which I monitored and designed in collaboration with the Sales team.

With very sparse knowledge of Google’s Marketing tools (Analytics, and Adwords) I’ve managed to optimize and increase the number of viewers that are looking at our site at any given time. Everyday, my knowledge of these tools and their potential is increasing.

Of course, I do not take full credit. As part of our Marketing strategy, we’ve established a hands-on outreach to our clients all over the world. In this effort, I’ve designed and updated company brochures, specification sheets, and business cards for our executive team using Adobe Creative cloud applications (samples coming soon!)


My Portfolio and Blog

What you will see here is just the beginning. Journalism school and work experience has allowed me to accumulate design and writing samples from all over.

My work is also on Behance, Soundcloud, LinkedIn and Twitter. But this site will have the best of the best, all in one place.

You will also find brief reflections on each project I’ve pursued, which has been a large part of my personal growth, and career growth.

If you haven’t seen it yet, you’re about to. Enjoy!


Featured post

Foodservice and Foodies meet at the Restaurants Canada Show

This News Event Feature (BEC On-Site) was pursued individually with the approval of Business Elite Canada. All photography and social media sharing (via Instagram and Twitter) courtesy of myself. All text content reviewed by Business Elite Canada Editor-in-Chief.

In pursuing this project, my goal was to build Business Elite Canada’s presence in the food and beverage sector. Attending the Restaurants Canada was the best way to get an in-depth perspective on the collaborative aspects of the Food Industry. This On-Site piece was written after the fact, but while at the press events and throughout the show I was live tweeting and taking interviews and pictures. I didn’t collaborate much with Restaurants Canada, but they were very receptive to the social media exposure (Twitter and Instagram).

Publication: Business Elite Canada

Issue: April 2016


Business Flyer:

Photography: courtesy of Jacquelin Bhandari

Layout: Courtesy of Business Elite Canada Design

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More live Tweets from the event:

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Starting the Engines for the Canadian Motor Speedway

This full-length cover feature was done in co-operation with Business Elite Canada and the executive staff at the Canadian Motor Speedway (CMS). This feature also introduced coverage of Motorama 2015 (social media coverage provided by @jackiebeetweets). All interviews were conducted by myself, all original text edited by Business Elite Canada and approved by CMS staff.

Publication: Business Elite Canada

Issue: April 2016


Business Flyer:

Images: Provided by CMS executive

Layout: courtesy of Business Elite Canada Design

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Radio Dhun Media Package


Employee Satisfaction Survey Campaign

This design was a freelance project I had done for Arla Foods. Every year employees are given the opportunity to take part in Barometer,  a employee satisfaction survey. My job was to promote this project:

Following company style guides and using written content provided by Arla Marketing, I created a gate-fold brochure. I also created two teaser posters highlighting the sentiments of many employees at Arla (whom I had interviewed) which often centred around a longing for change.
Deliverables: 1 printable gate fold brochure + 2 printable promotional posters
Circulation: 2012 and 2013
Results: After the results of the survey was released, it was found that there was a significant increase in participation for Barometer 2012 and 2013 compared to previous years.
Gate Fold Brochure:


Poster Sample


For more information on this project, please see my Behance page

Lassonde School of Engineering Recruitment

In 2012,  York’s Faculty of Science and Engineering received a $25 million donation from Pierre Lassonde. This money was used to start the Lassonde School of Engineering (LSE). After my success as a Science Writer, my supervisor carried me over to execute the re-branding of LSE.

This role was far more creatively demanding and was therefore, a very exciting time for me. New Engineering programs were being added, new research was getting funded and the faculty was getting a lot of earned media attention. The Dean of Engineering took a special interest in this recruitment project since 2013-2014 would be the first full academic year at LSE. The final result was a refreshing of past recruitment booklets. Once again, these were printed and distributed to prospective engineering students.


Updated copy: Proofread and fact-checked

New copy for new engineering programs, and LSE brand information, approved by Dean and senior staff

Photography on new staff (some photography carried over from 2012-2013)

Other Project Elements: social media management, blog posts, event management, web coverage

Project duration: 6 months

For Final Copy of the 2013-2014 brochure click the below


FSE Student Recruitment Brochures

While studying Professional Writing at York, I worked with the Faculty of Science Engineering (before the Lassonde School of Engineering broke ground in 2013). It was my first assignment as Science Writer, to produce updated content for incoming FSE students. This project was supervised by the Communications Officer at York University’s Faculty of Science and Engineering, and distributed printed for all prospective students.

Deliverables by me:

Photography for Research Interviews

Updated and proofread copy, approved by FSE Communications Officer

Web sharing via FSE web and social media

Click on the links below to view the final brochures:

ENG 2012-2013

SCM 2012-2013

Research Newsletters Faculty of Fine Arts

Each of these newsletters were created in my Pre-Adobe days. All written content is original. Interviews were  conducted by myself and layout was done using Microsoft Publisher. Images were either provided by those who I was interviewing or self-sourced via news coverage. Editing was done by the Research Officer in York University’s Faculty of Fine Arts (now known as York’s School of the Arts, Media, Performance & Design)
The audience for these newsletters were other members of York University’s faculty. The newsletter was intended to connect those within the faculty and provide them exposure. One story about Brian Banton (a graduate student in design, at the time) found it’s way to the Toronto Star a year later (2010), where they also did a story about his research.
In addition to the research features, the newsletter also included a message from the Research officer, and upcoming events, dates and deadlines for graduate students.
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Research feature on Theatre doctoral student, Naila Keleta Mae, submitted for December 2009
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Research Feature on Dance student Gauri Vanarase, submitted for Spring 2010
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Research Feature on Design student Brian Banton, a year before being recognized by mainstream media

For more samples, please visit my Behance page.

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